What is might be the common denominator among these tasks:
- making an announcement;
- selling something;
- explaining a complicated system;
- demonstrating a process;
- amusing people; or
- persuading somebody.
All those tasks and objectives will most likely need the aid of graphic design to arrive at their objectives easily. If you are doing it verbally, you might not need graphic design. But, still even verbal communication would need visual aids to be effective. Perhaps, the only exception is when you do it via a radio broadcast wherein showcasing a graphic design is not at all possible.
The use of graphic design is about as expansive as the use of verbal communication. It is used by various industries or sectors, whether it be the academe, the government, or a commercial enterprise. Creating a logo or a letterhead, creating a print ad, or making an album cover all make use of graphic design.
Graphic designers from about any graphic design agency make use of images – whether those images are photographed, computer-generated, painted or drawn. But, they also make use of letterforms that can be specially designed to make up several typefaces. Those letterforms or fonts, as we sometimes call them, are found in almost all graphic designs, if not all. But, they populate menus, magazine, movie credits, books and TV ads more.
When you do a 360 degree turn to check your surroundings, almost always, you will find that graphic design proliferate our lives, from the logos we find marking the different buildings around us, to the packaging holding the food being served in a nearby kiosk, to the signage used to direct traffic, or even on the typeface of any printed document you have with you. Graphic design is all around us. Sometimes, we just do not realize it until it is pointed out to use. Graphic design, after all, is a means to communicate ideas. It is just a more creative means of communicating those ideas using a marriage of both art and technology.
But, even if graphic design is all around us, it is still not easy to create. It takes both art and technical skills to be able to communicate effectively via graphic design. Graphic designs organize the elements – images, typography, and the white space – that they create and/or choose so that it conveys the message clearly, and is also visually appealing. An effective graphic design is both functional and aesthetic.
As already pointed in the beginning of this post, graphic design are used to inform, organize, persuade, titillate, stimulate, identifies, locates, provides pleasure, and attracts attention. That is why graphic design agencies and print design agencies also proliferate. They know that they will always have a viable business with all sectors and all industries needing their services as not only graphic design agencies would need them. There are companies, as well, who have an in-house graphic design department at their beck and call under the tutelage of the marketing department. With the rapid increase in the number of animation movies and movies with special effects, it is almost certain that there will always be demand for graphic designers in the many years or even decades to come.
That is why more and more students are also attracted to graphic design courses as they know that almost always, they can always find a job immediately right after college.